Our brand is known for many firsts. In 1991, Robert J. Bettinardi was the first person to mill a putter out of a solid block of steel, forever changing the way putters would be made. Today, Sam Bettinardi is changing the game, making Bettinardi Golf the first golf manufacturing company to sell digital collectible art through our new community, the Bee Keeper Society.We are so excited to step into the Metaverse and start launching NFTs!

What are NFTs?

NFTs are tokens that we can use to represent ownership of unique items. They let us tokenize things like art, collectibles, and even real estate. They can only have one official owner at a time and they’re secured by the Ethereum blockchain – no one can modify the record of ownership or copy/paste a new NFT into existence.NFT stands for non-fungible token. Non-fungible is an economic term that you could use to describe things like your furniture, a song file, or your computer. These things are not interchangeable for other items because they have unique properties.Fungible items, on the other hand, can be exchanged because their value defines them rather than their unique properties. For example, ETH or dollars are fungible because 1 ETH / $1 USD is exchangeable for another 1 ETH / $1 USD. For more information on NFTs, click here.

What is the Honeycomb Collection?

The Honeycomb Collection consists of 777 hand-drawn NFTs, all 1 of 1, highlighting the 25-year history of the Bettinardi brand. In addition to honoring our past, this collection will contain 50 “Blueprint” and 25 “Tour Dept.” NFTs. If you’re lucky enough to snag one of these, your NFT will come with the following real-world benefits:

Tier 1 Blueprint: The unique icon featured on your NFT can be redeemed for a 1 of 1 set of Bettinardi soft goods: (1) blade headcover or mallet headcover and (1) wood set (Driver/3W/Hybrid).*

Tier 2 Blueprint: The unique icon featured on your NFT can be redeemed for a 1 of 1 blade or mallet headcover of the holder’s choosing.*

Tour Dept. NFT: Holders of Tour Dept. NFTs will receive special perks and access to events with our Tour Staff.Real world product design will be collaborative with the holder of the NFT, but Bettinardi Golf’s design team will own the rights to the final approval of these goods.

How do I know if I got a Blueprint or a Tour Dept. NFT?

NFT artwork will not be unveiled to anyone until the public sale has ended. Once the sale ends, your digital art will be revealed to you.

Blueprint NFTs will have a blue diagonal banner across the top right of the image which indicates whether the NFT is a Tier 1 or Tier 2. People holding these NFTs will be able to reach out to us through the Discord to redeem their real-world products. Once the physical product has been made, we will remove the banner and re-issue the NFT. People viewing our collection on OpenSea will always be able to tell which NFTs still can be redeemed for real products by looking for the blue banner.

Tour Dept. NFTs will include the word “Tour Dept.” on the actual artwork.

How will it work?

Over the next week, we encourage our customers to make sure they are set up properly in the Metaverse so that they are ready to buy when the time comes. For more information on setting up your digital wallet, please click here or join our Discord.

Once the sale begins,  customers will have the option to purchase 1 NFT.

Next Steps: On-sale dates will be revealed on social media and on our Discord.

If you’d like to get a head start on the Bee Keeper Society conversation, please join our Discord.

Thank you!

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